Instrumentality.com, Inc. ("Instrumentality") recognizes that its customers, visitors, users, and others who use http://www.Instrumentality.com/ or other web sites owned or operated by Instrumentality (the "Instrumentality Sites") (collectively or individually "Users") value their privacy. This Privacy Notice details important information regarding the use and disclosure of User information collected on the Instrumentality Sites. Instrumentality provides this Privacy Notice to help you make an informed decision about whether to use or continue using the Instrumentality Sites.
This Privacy Notice is incorporated into and is subject to the Instrumentality Terms of Use. Your use of the Instrumentality Sites and any personal information you provide on the Instrumentality Sites remains subject to the terms of this Privacy Notice and our Terms of Use
Please note that any video, image, or other content posted at the direction of Users onto the Instrumentality Sites becomes published content and is not considered personally identifiable information subject to this Privacy Notice

The Information Instrumentality Collects

User Provided Information: You may provide certain personally identifiable information (such as your name and email address) to Instrumentality when choosing to participate in various activities on the Instrumentality Sites such as subscribing to newsletters or other mailing lists.

Cookies Information: When you visit the Instrumentality Sites, we may send one or more cookies - a small text file of software code - to your computer that uniquely identifies your browser. Instrumentality reserves the right to use both session cookies and persistent cookies. A persistent cookie remains after you close your browser. Persistent cookies may be used by your browser on subsequent visits to the site. Persistent cookies can be removed by following your web browser help file directions. A session cookie is temporary and disappears after you close your browser. You can reset your web browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Instrumentality Sites may not function properly if the ability to accept cookies is disabled.

Log File Information: When you use the Instrumentality Sites, our servers automatically record certain information that your web browser sends whenever you visit any website. These server logs may include information such as your web request, Internet Protocol ("IP") address, browser type, browser language, referring / exit pages and URLs, platform type, number of clicks, domain names, landing pages, pages viewed and the order of those pages, the amount of time spent on particular pages, the date and time of your request, and one or more cookies that may uniquely identify your browser

Clear GIFs Information: When you use the Instrumentality Sites, we may employ "clear GIFs" (a.k.a. Web Beacons) which are used to track the online usage patterns of our Users anonymously (i.e., in a non-personally-identifiable manner). In addition, we may also use clear GIFs in HTML-based emails sent to our users to track which emails are opened by recipients.

How Instrumentality Uses Information.

If you submit personally identifiable information to us through the Instrumentality Sites, then we use your personal information to operate, maintain, and provide to you the features and functionality of the Instrumentality Sites

Any personal information or video content that you voluntarily disclose online (on discussion boards, in messages and chat areas, etc.) becomes publicly available and can be collected and used by others. Any videos that you submit to the Instrumentality Sites may be redistributed through the internet and other media channels, and may be viewed by the general public

We may use your email address to send commercial or marketing messages either embedded in other communications or by themselves. You will have the ability to unsubscribe and no longer receive these transmissions. We may use your email address without further consent for non-marketing or administrative purposes (such as notifying you of major Instrumentality Site changes or for customer service purposes). We will not, without your permission, share your email address with third parties not associated with a Instrumentality Site except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.

We use both your personally identifiable information and certain non-personally-identifiable information (such as anonymous User usage data, cookies, IP addresses, browser type, clickstream data, etc.) to improve the quality and design of the Instrumentality Sites and to create new features, promotions, functionality, and services by storing, tracking, and analyzing User preferences and trends

We intend to use cookies, clear gifs, and log file information to: (a) remember information so that you will not have to re-enter it during your visit or the next time you visit the Instrumentality Sites; (b) provide custom, personalized content and information; (c) monitor the effectiveness of our marketing campaigns; (d) monitor aggregate metrics such as total number of visitors, pages viewed, etc.; and (e) track your entries, submissions, and status in promotions, sweepstakes, and contests.

When Instrumentality Discloses Information

We may provide personally identifiable information and non-personally-identifiable information to our subsidiaries, affiliated companies, or other businesses or persons for the purpose of processing such information on our behalf. We require that these parties agree to process such information in compliance with our privacy policy, and we use reasonable efforts to limit their use of such information and to use other appropriate confidentiality and security measures.

We do not share your personally identifiable information (such as name or email address) with other, third-party companies for their commercial or marketing use without your consent or except as part of a specific program or feature for which you will have the ability to opt-in or opt-out.

We do share non-personally-identifiable information (such as anonymous User usage data, referring / exit pages and URLs, platform types, number of clicks, etc.) with interested third-parties to assist them in understanding the usage patterns for certain content, services, advertisements, promotions, and/or functionality on the Instrumentality Sites.

We may release personally identifiable information and/or non-personally-identifiable information if required to do so by law, or in the good-faith belief that such action is necessary to comply with state and federal laws (such as U.S. Copyright Law) or respond to a court order, subpoena, or search warrant.

Instrumentality also reserves the right to disclose personally identifiable information and/or non-personally-identifiable information that Instrumentality believes, in good faith, is appropriate or necessary to enforce our Terms of Use, take precautions against liability, to investigate and defend itself against any third-party claims or allegations, to assist government enforcement agencies, to protect the security or integrity of our web site, and to protect the rights, property, or personal safety of Instrumentality, our Users or others.

Your Choices

You may, of course, decline to submit personally identifiable information through the Instrumentality Sites, in which case Instrumentality may not be able to provide certain services to you. When and if we have profiles pages, you may update or correct your personal profile information and email preferences at any time. Please note that media files uploaded by Users to the Instrumentality Sites cannot be removed and remain subject to our Terms of Use.
To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.
Please contact Instrumentality with any questions or comments about this Privacy Notice, your personal information, your consent, or your opt-in or opt-out choices using this contact form or if that link is not yet established by emailing us at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it